I have a rule on this site that has served me well. When a product lands in my inbox more than three times in one week, I stop ignoring it and go do the work.
BlizzAir hit that threshold in early July. Two readers sent me the same advertorial, my neighbour sent a screenshot of a Facebook ad, and then somebody emailed asking whether it...
I'll be straight with you before we even start. I've reviewed so many tiny viral coolers at this point that my inbox has a folder just for them, and most of them tell the exact same story: a sweltering apartment, a dying window unit, a miracle little box that changed everything. So when three readers asked me about the Vital Cooling Breeze in the...
